Samsung has once again ignited its friendly rivalry with Apple — and this time, it’s all about thinness. With the launch of the Galaxy S25 Edge, the South Korean tech giant isn’t just unveiling a new smartphone; it’s also taking a swipe at Apple’s design choices.
Ultra-Thin, Ultra-Light: Galaxy S25 Edge Leads the Way
The newly launched Samsung Galaxy S25 Edge is turning heads for its incredibly thin and lightweight design. At just 5.8mm in thickness and weighing only 163 grams, it’s one of the slimmest flagship phones on the market in 2025. Samsung is using this to its marketing advantage — and taking subtle (and not-so-subtle) jabs at Apple’s iPhone 16 Pro, which weighs in at 199 grams and measures significantly thicker.
Balloon Test: Who Stays Afloat?
In one of the promotional videos shared by Samsung Korea on Instagram, the company puts the two phones through a playful test: both the Galaxy S25 Edge and the iPhone 16 Pro are suspended using 61 helium balloons. One by one, balloons are popped. Eventually, the iPhone drops, while the S25 Edge remains aloft — even after losing one more balloon than its rival.
The message is clear: Samsung’s phone is lighter, and they want everyone to know it.
Conveyor Belt Challenge: Who’s Slimmer?
A second video takes on the thickness factor. In this challenge, both phones are placed on conveyor belts heading toward narrowing gaps. The iPhone fails to pass through an 8mm-wide slot, while the Galaxy S25 Edge effortlessly glides through a 5.8mm space, perfectly aligned with its own dimensions.
Samsung’s marketing is clever, cheeky, and undeniably effective in showcasing how thin and light their latest device is.
The Trade-Offs: Not All Slimness Comes Without Sacrifice
While the Galaxy S25 Edge is impressive in its design, there are some compromises that come with such a slim profile. Notably:
- Battery Capacity: It comes with a 3,900mAh battery, smaller than the standard Galaxy S25.
- Camera Setup: The device lacks a telephoto lens, which could be a drawback for photography enthusiasts.
- Charging Speed: The S25 Edge supports only 25W wired charging, compared to the faster 45W charging in other S25 models.
Still, the S25 Edge holds its own with a 200MP main camera, QHD+ display, and Gorilla Armor Ceramic 2 for durable screen protection.
Samsung’s Strategy: Own the Thinness Narrative
Samsung’s bold marketing seems aimed not just at celebrating its own innovations, but at owning the conversation around ultra-thin smartphones — at least for now. With Apple rumored to launch its own ultra-slim iPhone 17 Air later this year (possibly even thinner at 5.5mm), Samsung’s cheeky campaign may be a time-sensitive jab before the tables turn.
But until Apple unveils its next move, Samsung is enjoying its moment in the spotlight.
Galaxy S25 Gets Major Price Drop in India: Now Under ₹64,000
Just hours after launching the S25 Edge, Samsung made another big announcement: a limited-time price cut on the base Galaxy S25 model in India.
Here’s How the Offer Works:
- Original Price: ₹74,999 (12GB RAM + 128GB storage)
- Upgrade Bonus: ₹11,000
- Effective Price: ₹63,999
- Bank Cashback Option: ₹10,000 with select cards
- No-Cost EMI: Up to 9 months for banks; up to 24 months for NBFC customers
These offers are available on Samsung’s India website, Amazon.in, and retail outlets across the country.
Galaxy S25: Key Specs
The base Galaxy S25 shares much of the same DNA as the rest of the series:
- Processor: Snapdragon 8 Elite for Galaxy
- RAM/Storage: 12GB RAM with up to 512GB storage
- Camera: Triple-lens setup — 50MP main, 10MP 3x telephoto, 12MP ultra-wide
- Display: AMOLED with high refresh rate
- Software Support: 7 years of OS and security updates
Available in Icy Blue, Navy, Mint, and Silver Shadow, with exclusive colors like Coral Red and Pink Gold on Samsung.com, the Galaxy S25 is now a more appealing option for those looking to enter the flagship tier without breaking the bank.
Final Thoughts
Samsung’s dual moves — launching the Galaxy S25 Edge and slashing prices on the Galaxy S25 — show a clear strategy: dominate headlines and offer competitive choices across the flagship spectrum.
While the playful Apple comparisons may be part fun and part strategy, they also underscore a serious point: design still matters, and Samsung wants to lead the race when it comes to sleekness and innovation.
With the Galaxy S25 Edge now available and the S25 more affordable than ever, Samsung is giving Indian consumers every reason to explore its flagship range in 2025.